Jon Woodcock, Brand Manager of the Department of Work and Pensions
I’ve reblogged Tom Pride’s article this morning on his site, Pride’s Purge, about Twitter’s censorship of a parody account satirising the DWP, @UKJCP. This was done at the request of Jon Woodcock, ‘Brand Manager’ at the Department of Work and Pensions. Woodcock wanted the account closed down because
‘it had been set up with the deliberate and malicious intent to devalue and criticise the work of Jobcentre Plus. In addition, there are a number of rude and potentially libellous tweets aimed at UK government, elected politicians and the heads of large private sector organisations who are committed to working with government on reducing unemployment.’
Woodcock appears to be somewhat confused about recent developments in freedom of the press, such as those that have occurred within the last 200 years or so. His pompous statements about the malicious criticism of Jobcentre Plus, and the potential libelling of their collaborators in the private sector recalls nothing so much as the way dissenting journalists in the 18th and 19th centuries were prosecuted for ‘seditious libel’ when satirising or criticising the government of the day and its ministers. Robin Day similarly hated the government being sent up. He described the satirical sixties TV show, That Was the Week That Was, which blazed the path now followed by the Not the Nine O’clock News, The News Quiz, Have I Got News For You, Spitting Image and Mock the Week as ‘deplorable’. Woodcock seems to share the same attitude. Presumably he winces every time Michael Portillo shows him his collection of early political cartoons. As his comments show, he does seem to be the type of man who’d like to censor Hogarth, Cruikshank, Gillray et al.
Then there’s the problem of why a government department should require a ‘brand manager’ at all. This is another idea that seems to have come in from general industry management culture. Many companies are extremely jealous about their brand imagery, to the point where they become extremely possessive and intolerant of anybody sending it up, or using the same kind of image as it’s part of general culture. In the 1990s Hollywood produced a film about the Loch Ness Monster. This was all well and good, but the film’s producers then tried to shut down a website about ‘Nessie’, because, as the producer’s of a film about the Loch Ness Monster, they decided that they owned copyright to the creature. Woodcock seems to come from this part of commercial culture.
Josef Goebbels: Minister for Public Enlightenment and Brand Manager of the Nazi Party
It is also very like the commercial branding used by Josef Goebbels and the Nazi party. Also back in the 1990s, the SF author William Gibson wrote a novel, in which the central character has such a gift for branding and marketing that they feel physical pain when exposed to products or material, which have a very strong, brand identity. There was some controversy over the book because of a passage, in which the character talks about the Nazis having a very strong brand image. Talking about the book on BBC Radio 4’s arts show, Front Row, Gibson said that the passage was inspired by his own experiences in Vienna. He had been wandering down one of the Austrian capital’s side streets, and came upon a shop selling Nazi memorabilia left over from the Anschluss and the Third Reich. Gibson noted how branded it all was, with every article carrying Nazi insignia, including the notepaper. Unfortunately, Gibson was right. The Third Reich was very careful in the construction of its corporate image and that of its numerous subsections.
From 1930-33 the propaganda section of the Nazi issued detailed instruction regarding the slogans, images and themes that should appear in their posters, leaflets and party papers. The following directions, signed by Goebbels, were issued in preparation for Presidential elections of March-April 1932
‘(a) Reich Propaganda Department to all Gaue and all Gau Propaganda Departments.
… a striking slogan:
Those who want everything to stay as it is vote for Hindenburg. Those who want everything changed vote for Hitler.
(b) Reich Propaganda Department to all Gaue and Gau Propaganda Departments
… Hitler Poster. The Hitler poster depicts a fascinating Hitler head on a completely black background. Subtitle: white on black – ‘Hitler’. In accordance with the Fuhrer’s wish this poster is to be put up only during the final days [of the campaign]. Since experience shows that during the final days there is a variety of coloured posters, this poster with it completely black background will contrast with all the others and will produce a tremendous effect on the masses … .
(c) Reich Propaganda Department
Instructions for the National Socialist Press for the election of the Reich President
1. From Easter Tuesday 29 March until Sunday 10 April inclusive, all National Socialist papers, both daily and weekly, must appear in an enlarged edition with a tripled circulation. Two-thirds of this tripled circulation must be made available, without charge, to the Gau leadership responsible for its area of distribution for propaganda purposes… .
2. From East Tuesday 29 march until Sunday 3 April iniclusive, a special topic must be dealt with every day on the first page of all our papers in a big spread. Tuesday 29 March: Hitler as a man. Wednesday 30 March: hitler as a fighter (gigantic achievements through willpower, etc.). Friday 1 April. Hitler as a statesman-plenty of photos…
3. On Sunday 3 April at noon (end of an Easter truce), the great propaganda journey of the Fuehrer through Germany will start, through which about a million people are to be reached directly through our Fuehrer’s speeches… The press organisation is planned so that four press centres will be set up in Germany, which in turn will pass on immediately any telephone calls to the other papers of their area, whose names have been given them….’
From Nazism 1919-1945 – A Documentary Reader, 1: The Rise to Power 1919-1934, edited by J. Noakes and G. Pridham, (Exeter: University of Exeter 1983) 73-4.
And commercial companies were all too willing to exploit Hitler and the Nazis’ powerful brand. After Hitler seized power in 1933 under the Enabling Law, numerous German companies began marketing their products using the Fuehrer’s image. There was even a brand of sardines or smoked mackerel – I forget which – called ‘Gute Adolf’ – ‘Good Adolf’. The Italian Fascists were also no slouches in this direction. The manganello, the club Mussolini’s squadristi used for beating up their enemies, also appeared in advertising and other popular art, sometimes even as baby’s rattles.
These are simply the totalitarian expression of Jon Woodcock’s concern for his department’s brand image, taken to its most grotesque and extreme extent, and similarly used by regimes intolerant of dissent and desperate to compel the masses to give them their absolute and unthinking support.
Woodcock’s and Twitter’s censorship of @UKJCP should be a national scandal. It is, after all, another assault on free speech by a corrupt and intolerant regime that is seeking every opportunity to stifle it through legislation like the gagging laws. It also shows the way corporate branding in the hands of government departments is becoming totalitarian in its scope and basic attitudes.