On Wednesday Counterpunch published a very interesting article by Jonathan Cook about the way Israel’s attempts to promote its image to Jewish American youngsters, and encourage them to settle there, is backfiring spectacularly. He discusses the various books that have been written to deny the very existence in history of the Palestinians and their connection with the land. These included the book, From Time Immemorial, which claimed that the Palestinians were recent immigrants from the Ottoman Empire. Norman Finkelstein, one of the great Jewish American critics of Zionism and Israel, tore that one to shreds when he was a doctoral student.
Now Brand Israel, an Israeli PR group, has found that many young people taking up the heritage tours offered by Israel to American Jews have taken the opportunity to make their own, unscheduled and decidedly unapproved tours of the occupied West Bank. And they are very definitely not impressed with what they’ve seen of the Israeli treatment of the indigenous population.
Cook writes
One can understand why making the Palestinians invisible is the tactic of choice for Israel’s supporters. But a new report suggests that it would be wise for them to keep Israel in the shadows too.
The Brand Israel Group found that the more US college students knew about Israel, the less they liked it. In the six years to 2016, support for Israel among the next generation of Jewish leaders dropped precipitously, by 27 percentage points.
Traditionally, Israel has nurtured bonds to overseas Jews. Over the past 20 years the Birthright programme has brought half a million young American Jews on free summer trips to Israel for an intensive course of indoctrination.
The students are supposed to leave fervent ambassadors for Israel – or better still, devotees who will immigrate to help in a demographic war against the Palestinians.
But organisers are aware that a growing number sneak off afterwards into the occupied territories to discover first-hand a history their elders have kept from them. It can have a profound effect. Many get involved in protests in the occupied territories or become leaders of boycott activism against Israel on campuses back home.
He also notes that when Israel passed a resolution saying that those who supported the Boycott movement against Israel wouldn’t be allowed in, hundreds of youngsters due to go on an upcoming Birthright tour signed a petition asking if that included them.
Cook also discusses the Sumud Freedom Camp, a joint project in the West Bank between anti-racist Israelis, foreign Jews and the Palestinians, to protest nonviolently against Israel’s maltreatment of the Palestinians. The camp has been repeatedly torn down by the Israeli armed forces, and this has further reinforced the negative opinion the Jews working at the camp have of the Israeli military. One American Jewish woman wrote a piece in the Israeli media about how her experience with the armed forces had shown her that they weren’t superheroes who’d protect her from harm.
Cook concludes
Increasingly, American Jewry is becoming polarised, between an older generation whose ignorance allows them to advocate unthinkingly for Israel and a young generation whose greater knowledge has brought with it a sense of responsibility. In an ever-more globalised world, this trend is going to intensify.
Young American Jews will have to choose. Will they conspire, if only through their silence, in the erasure of the Palestinians carried out by Israel in their name? Or will they stand and fight, in the occupied territories, on campus, in their communities and, soon enough, in the corridors of power in Washington?
Norman Finkelstein has also predicted that the links between American Jews and Israel will gradually wither away. He and other Jewish critics of Zionism have pointed out that Israel only became important to American Jews, and was only supported by American Conservatives, after it successfully fought of the Arabs during the Six Day War. Before then, Israel was very much peripheral to American Jewish concerns.
Tony Greenstein, whose blog regularly tears into racists, Zionists, Fascists and Conservatives, also covered this issue. He wrote
It’s an ill wind that blows no good. Despite the adoption of the new fake definition of anti-Semitism and the attempt to depict anti-Zionism as anti-Semitic, the truth has a way of getting through. The American Jewish community is the most valuable to Israel, since it does its diplomatic bidding as well as helping to fund the pariah state.
What a surprise it must therefore be to Israel’s veteran propagandists, the Hasbarists who cry ‘anti-Semitism’ at the drop of a hat, that young American Jews no longer feel an affinity with Zionism and Israel’s racial nationalism. Settling other people’s land, seeing the vast disparity between poor Palestinian peasants and the rich and lush settlements isn’t a winner amongst progressive young Jews.
The far-Right messianism that believes in a racially pure Israel and building a 3rd temple as the way to encourage the return of the Messiah doesn’t hold too much attraction to secular Jewish kids.
The alliance with the anti-Semitic Christian fundamentalists like Pastor John Hagee of Christian United for Israel isn’t a vote winner either.
As for the Israeli armed forces not being the gallant heroes ready to defend Jews the world over against oppression and genocide, Mr Greenstein has published very many articles on his blog showing that Zionists have many times shown themselves to be completely indifferent to Jewish suffering, unless the Jews being victimised are prepared to immigrate to Israel. In one essay on the heroic resistance against the Nazis of the Warsaw Uprising, he stated that most of the real resistance was done by the Jewish Socialist party and groups, who wished to defend the right of ordinary, working class, Yiddish-speaking Jews to live in what they saw as their historic homeland, Poland. This pieces is particularly interesting, as he quotes one of the heroes of the Uprising, Marek Edelman, who took over its leadership. Edelman’s part in the resistance against the Nazis has been downplayed, because he wasn’t impressed with the way Israel treats the Palestinians and said so. A few years ago he stated that the Palestinian Intifada showed the same spirit as the fighters in the Jewish Ghetto in Warsaw.
It’s not hard to see how that might upset patriotic Zionists like Netanyahu’s crew.
Moreover, the early European Jewish colonists in Palestine were quite prepared to use deadly force against other Jews, if it would serve their ends. In one of his other posts, he describes the destruction of a British transport ship carrying Jewish refugees to Israel by the Zionist authorities during the War. The ship was due to arrive in Israel, but the British authorities in the Mandate decided that they should be taken to Mauritius instead. So the Zionists deliberately targeted and sank the boat, killing its passengers, to show their anger at being denied fresh colonists.
It struck me reading that, and other accounts of the brutality inflicted by the Zionists on non-Zionist Jews, that there is an entire book to be written there. The Israeli lobby has worked hard to make sure that their bogus definition of anti-Semitism, which includes criticism of the state of Israel, is the only one accepted. But as they have vilified and attacked other Jews, who do not share their support for Israel to the point, where many Jews feel that they particularly attack Jewish critics, it could be argued that they are also guilty of what they so frequently accuse genuinely anti-racist critics of Israel.
As for Brand Israel, I suspect that many young people, Jews, gentiles or whatever, would become even more sceptical towards Israel if they found out how the authorities were trying to use PR to raise its image. A certain section of the left, and the public generally, has always been against spin and PR. Way back in the 1990s the American comedian, Bill Hicks, joked about the way the PR industry really couldn’t understand him or people like him. Instead of realising that he was genuinely against the right-wing politics of Reagan’s America, and the power of big corporations, he joked that they really believed that he was trying to tap into some demographic as a sales strategy. That was nearly 30 years ago.
And if anything, people have become more cynical since. One of the reasons why the British public became increasingly hostile to New Labour was because the very high profile it gave to spin and PR, at the expense of actually listening to what the public really wanted. Everything had to be carefully scripted and micro-managed to make sure that people were ‘on message’.
And I dare say something similar has happened in America. It’s why many Americans voted for Trump over Killary, as Trump appeared to be more authentic, and more sympathetic to the needs and fears of ordinary Americans. They were wrong. He wasn’t, and isn’t. And the results are disastrous for the American working and middle classes. But for a moment he appeared different from the crafted spin of an increasingly distant political class, whether Democrat or Republican.
The mass surge in support for Bernie Sanders in America and Jeremy Corbyn here in Britain is partly due to the fact that they are genuine in their desire to improve conditions for ordinary working people. They aren’t the smooth-talking products of spin merchants, desperate to appear to be doing something for the public, but who are really deeply opposed to doing anything that will threaten the neoliberal status quo and alienate their parties’ corporate donors.
I suspect that if more people, who are currently pro-, or just indifferent to Israel, were to find out that the country is deliberately using PR to mould the public’s impressions of the country, and counter negative publicity, like the footage of the Israeli armed forces killing innocent civilians in Gaza, they’d also become sceptical of the country. If only in the sense that they wouldn’t automatically take anything its politicians and spokespeople said for granted.