Posts Tagged ‘Hegemony’

Cameron Joins the Borg for the Sun

April 6, 2015

Star Trek’s Borg: The Future of the Conservative Party

On Saturday, I reblogged an edition of Russell Brand’s The Trews, where he takes apart a promotional video for David Cameron made by the Sun. Apart from the general horrendous bias of the video and its flagrant omissions of what Cameron has actually inflicted on the poor, sick and unemployed of Britain, it was also notable for the weird extremes its sycophantic tone took. It wasn’t enough to show Cameron’s working day, lobbing him soft questions, and trying to present the butcher of the poor and homeless as somehow warm, cuddly and caring.

David Cameron as Nature Documentary

No! They had to take viewer identification to a completely new level. They fixed Cameron up with the type of camera they usually fix on animals in nature documentaries, so you could experience what it was like to be him as he walked down 10 Downing Street’s hallowed corridors.

This presented the highly amusing spectacle of the prime minister being wired up in the same way the Beeb has put cameras on wild birds, seals and walruses, and, most recently, cats and dogs. There’s even a form of camera that can be purchased by ordinary members of the public, who want to put it on their pet to see what their pooch is doing. It was one of a number of doggy gadgets that Warwick Davis tried out on the One Show. This ended up with the nation’s favourite Ewok yelling down the computer screen as his canine best friend decided that it would take a dip in the house’s fish pond.

With Cameron similarly wired up to the TV, all that was needed was a voice-over by David Attenborough giving details of his territorial behaviour, nesting, and mating rituals.

There is a more serious side to this. The camera placed on Cameron to present his pov takes the whole exercise into the issue of cultural hegemony, the Fascist cult of the leader, and the potential loss of individuality and personal freedom through the internet.

Cameron’s Camera and Marxist Theory of Hegemony

Marx claimed that the ideologies informing and governing societies, such as religion, were constructed in order to disguise and legitimate the power of the economically superior ruling groups. This was developed by the Italian Communist Antonio Gramsci into his theory of hegemony, in which the ruling classes grip on culture and its manipulation is part of the process through which they rule.

Part of this involves the lower orders and subordinate groups taking over and viewing everything through the eyes of their social superiors. One of the problems in history is that frequently the only materials that survive from past ages, is that produced by the ruling class of aristocratic White males. Thus the view of the past can be skewed very much towards the viewpoint of the governing aristocracy. If you look at culture generally, it frequently, but not always, was made by members of the ruling classes, and so reflects and promotes their class interests.

This isn’t always the case, and there are severe flaws which have effectively discredited Marxist aesthetics, which puts everything down to class. Nevertheless, it is broadly true in many cases.

This exercise with Cameron’s personal camera took this to its ultimate extreme. Not only were you being asked to identify with Cameron’s worldview, but you were also being manipulated into identifying with him personally, as a real, embodied being walking the corridors of power. This is as close a personal identification you can get with modern technology, failing having galvanic stimulators strapped onto your body, so you can carry out every movement he does.

The Fascist Leader Cult

Absolute glorification and identification with the leader is also one of the central tenets of Fascism. The cult of a charismatic leader was supposed to bring the ordinary citizen into a more personal, dynamic relationship with their government than was possible in democracy, with its grey, stultifying, boring bureaucracy. In practice, the reverse was true, and the cult of the leader proved far more boring and bureaucratic than the democracy the Fascist leaders had overthrown. And particularly as the Fascist apparatchiks were generally mediocrities and non-entities, carefully selected for their lack of talent and charisma so that they would never challenge the authority of the Fuehrer or Duce.

This was partly the purpose of the Fascist spectacles – the speeches from balcony and rallies in Nuremberg Stadium: to reach out to the masses and propagandise them through the leader’s personal charisma and oratory. And Hitler in particular stressed his personal connection with ordinary Germans and the submerged masses. In one of his speeches, he declared ‘everything I am, I am through you. Everything you are, you are through me.’ People and Fuehrer thus in Nazi rhetoric and ideology were almost indissolubly linked, the one a personification of the other.

Cameron’s donning of the camera to present his personal view took that concept, and attempted to make it technological reality.

We are Borg. Your technological and biological distinctiveness are at an end. Resistance is futile. You will be assimilated.

Remember the Borg in Star Trek? This was their answer to Dr Who‘s Cybermen. The Borg were a race of humanoids, who had taken cybernetics almost as far as it would go. They had become cyborgs, combining the organic and machine. This technology had made them so interconnected, that they had lost all individuality. Only the Borg queen had an individual identity. The rest were merely drones, serving the collective, which was itself a gestalt intelligence or hive mind, like a giant anthill.

Star Trek’s producers state that when they created the Borg, they did so deliberately to play on American fears of collectivist societies, like those of the Japanese. And, we might add, like Communism. But the part of the Western political scene now that has the most totalitarian ideology is that of the Conservative right. Through sanctions, workfare, work coaches, fitness to work assessments and so on, the Tories and their Lib Dem enablers have created an extensive bureaucracy of surveillance and control, which is intended to monitor almost every aspect of the benefit claimant’s life. It harks back to the utilitarians’ ideology of control in Jeremy Bentham’s prison design. These were to have panopticons, a watch room from where every corridor and the movements of all the criminals in the prison could be observed and monitored. This, it was believed, would allow the authorities complete control over the prisoners and facilitate their reform.

The same ideology now permeates the Tories’ views of the poor and benefit claimants. At the moment the personal cameras are just being used to get people to identify with their leaders. How long before someone wants to use them to monitor us in the next extension of totalitarian power from a party determined to ‘discipline and punish’?