Heavens, and what is the world coming to! I’ve just read something by Jeffrey Archer that actually made sense, and with which I agreed. The scribe of Weston-Super-Mud is in the ‘Viewpoint’ column of the Radio Times today, for the week 3-9 November 2018. His piece is titled ‘We have a gambling epidemic’ and has the subheading ‘Cigarette advertising is banned – so why not ads for betting?’
Archer begins by talking about how the Beeb has lost much of its sport coverage to the commercial channels, and so he has his enjoyment of the footie, rugger, golf and cricket ruined by advertising for gambling. He describes how these try to tempt you into having a flutter, even though the odds are stacked against you. You may win occasionally, but in the long term you’ll lose. He then goes to compare this with tobacco advertising, which also took many years to ban because powerful commercial interests were involved, which also heavily sponsored sport. He also claims that the NHS wouldn’t be in crisis if no-one smoked, because the money thus saved would vastly outweigh the tax revenue tobacco brings in. He then writes
Fast forward: we now have a gambling epidemic. More than 400,000 punters have become addicts, 26,000 of them aged 16 or younger. So how long will it take the Government to ban gambling advertising on television? Far too long, I suspect. A good start was made at the Labour party conference in September by deputy leader Tom Watson, who promised immediate legislation to dealwith the problem if a Labour government were elected. Watson pointed out that several experts had shown that unfettered gambling causes impoverishment for the least fortunate in our society, and this often results in abusive behavior towards young children and partners,, and all too often ends in bankruptcy, imprisonment and even suicide.
Rewind: successive governments took years to acknowledge that “Smoking damages your health”, and even longer to admit that “Smoking kills” should be printed on every cigarette packet; and it took even more time before they finally stamped out all forms of smoking advertising. Please don’t let’s take another 20 years before the Government bans gambling advertising, and wastes a generation of young people simply because of the tax revenue.
He then recommends that Tweezer’s new Health Secretary, Matt Hancock, should steal Watson’s clothes and bring in tough legislation dealing with gambling addiction before the next election, because ‘No one ever remembers whose idea it was, only the party person who passed the law.’
His piece ends ‘The slogan ‘When the fun stops stop’ is pathetic, and will reman so until it’s stopped.’ (p. 15).
Archer and Watson are absolutely right about the damage tobacco advertising has done, and which gambling and the advertising for it is continuing to do. And obviously a disagree with his recommendation that the Tories should appropriate Labour’s policy. If they did, it would only be token gesture of actually doing something for ordinary people, like Hammond’s wretched budget. A cosmetic improvement designed to get them re-elected so they can continue wrecking people’s lives in other ways, through destroying what remains of the welfare state and privatizing the health service.
But I’ve absolutely no fear whatsoever that the Tories will ban gambling advertising, for the same reason that they’ve never banned advertising for alcohol. There are heavy restrictions on the way booze is advertised, but not an outright ban. Which the European Union wished to bring in, according to Private Eye a few years ago.
The contemporary Tory party is a creature of its corporate donors. Always has been, to a certain extent. The Tories have always boasted that they represent business, and their MPs, like MPs generally in a political culture dominated by corporate cash, include the heads and managing directors of companies. Indeed, this is one of the reasons the Tories are dying at grassroots level. Ordinary party members in the constituencies are annoyed at the way they’re being ignored in favour of the donors from big business.
Going back 30 years to Major’s government, there was a demand in the early 1990s for an end to alcohol advertising. Major’s government was firmly against it. And one of the reasons was that very many Tory MPs had links to the drinks industry. Which Private Eye exposed, giving a list of those MPs and their links to particular companies.
I’m very confident that the Tory party now has very strong connections to the gambling industry, and so will very definitely not want to risk losing their cash. Just as it wouldn’t surprise me that if Labour did try to ban gambling advertising, the Thatcherite entryists in the party would turn against it. One of Tony Blair’s grotty schemes was the establishment of megacasinos in this country, modelled on America, of course. One of the ideas being kicked around was to turn Blackpool into a British Las Vegas. It’s a very good thing it failed.
Archer’s absolutely right to want gambling advertising to be banned. But the Tories are the last party that’s going to do it. If any party will, it will be Labour under the leadership of Jeremy Corbyn.
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