All regimes to a greater or lesser extent have attempted to manipulate public opinion to their own ends. A curiously modern example from the Middle Ages is the use of political ballads against Henry VI’s wife, by his opponent, Richard, Duke of Gloucester, the father of the infamous Richard III. Richard had been England’s Lord Protector, governing the country. reacting to the king’s incompetence and weak-mindedness, Richard launched a political campaign against him. Political ballads attacked the queen as a ruthless, foreign princess, intent on conquering and oppressing her husband’s lands while misleading him as to her intentions. He and the king’s supporters also launched campaigns against each other in parliament, culminating in a general election, as well as fighting each other on the battlefield. Although a medieval conflict, the Wars of the Roses also appears strikingly modern, almost like the founding archetype of the coups that have been staged since. Richard III at one point even made speeches from the balcony, like great 20th century dictators like Mussolini.
Informal Influence over the Press in Democracies
During the 20th century much of the control of the press in the democracies was informal. Presidents and prime ministers arranged press conferences and dinners with sympathetic press barons. There were censorship rules, that could be invoked in times of national crisis, such as laws against the dissemination of enemy propaganda during First and Second World Wars. Some of the restrictions on what was printed in the press was simply through the personal relationship between the editor and the family of leading politicians. At the Cheltenham Festival of Literature one year, the British caricaturist Gerald Scarfe told the story of how one of his early cartoons was spiked by the editor of the Times. It was of Winston Churchill in his final period as an MP in parliament during his declining years when the powers that had inspired the country to keep on fighting during the War were fading. Scarfe said that at the time Churchill was senile, and the cartoon showed him at the end of the green benches, asleep and drooling. The Time’s editor rejected it on the grounds that it would upset the great man’s wife, Clemmie, when she opened it at breakfast in the morning.
Bernard Ingham and Thatcher’s Press Office
This relationship with the press changed slightly when Mrs. Thatcher established a press office under Bernard Ingham. Now Ingham strongly rejects the description of himself as a spin doctor. Nevertheless, as Maggie’s press officer he institutionalised the government’s manipulation of the news and public opinion in a way previous administrations had not. This in turn prepared the way for its expansion under Peter Mandelson during Blair’s government, and the consequent use of spin and propaganda by the governments following them.
Rigid Control of Press in Nazi Germany and Fascist Italy
Totalitarian regimes are notorious for their absolute control of the press and media to garner mass support. In Hitler’s Germany, they were placed under the control of Josef Goebbels, the ‘Minister for Public Enlightenment’. This prompted the satirical joke, said with one eye looking over the shoulder for the Gestapo, that the Goeb was the minimum amount of power required to turn off 100,000 radio sets. Despite the Nazis’ claim that they were enthusiastically supported by the great German public, you can gather from this what that public really thought of their leaders’ rantings.
Control of the press in Mussolini’s Italy was similarly strict. Under a law of 1924, an area’s prefect could warn any editor who ‘damaged the credit of the nation at home or abroad’, ‘aroused unjustified alarm in the public’, and published ‘false or tendentious news’. Editors were also at risk if they published material inciting class hatred or urged disobedience to the law. An editor that was warned twice could be dismissed from his post by the prefect. Another decree gave the prefects the right to sequestrate the issue of a particular paper that had broken the above rules. Originally this legislation was used only against the Socialist and Communist press and papers that had very small circulations. In 1925 it was expanded against the last remaining liberal newspapers. Mussolini tried to encourage the newspapers to adopt a friendly attitude towards to his regime. When this failed, official censorship increased, while the newspapers’ proprietors were threatened with forcible closure and the destruction of their equipment. Under Alfredo Rocco, the former leader of the Nationalists and Mussolini’s Minister for Justice, a corporative Order of Journalists was set up. This was under the control of the Commissione Superiore alla Stampa, composed of other journalists, rather than magistrates. Despite Rocco’s claim that the Commissione ‘realizes both the autonomy of the class and its link with the State’, he himself appointed its members and the Order as a whole was an instrument for controlling the journalists. No journalist, who was not on its rolls was allowed to practise his profession. Stalin used a similar organisation to control writers in the Soviet Union. This was the Writers’ Union, which had actually been founded to protect literature and the press from control by the old tyrant. From 1927 to 1928 there was a sustained campaign in Italy to purge the press of non-Fascist journalists and editors. By the end of the 1920s two-thirds of the newspapers outside the major cities were owned by the Fascist Party. At the same time, the magazines and newspapers published by the individual local Fascist groups, the federations or the Fasci, were reduced by Mussolini’s brother, Arnaldo, for greater economy and to make their control by the central Fascist organisations easier.
Censored Subjects in Fascist Press
In September 1928 the regime issued new guidelines detailing what newspapers were and weren’t allowed to print. All news was intended to be optimistic and present the regime in a positive light. Newspapers were ordered to give minimal coverage to rail disasters, bank failures and air crashes. Journalists were to treat natural disasters ‘with great sobriety’. Mussolini himself decreed that the crime column should be ‘demobilized’, especially stories of suicides, tragedies of passion, violence and child molestation. Editors were also banned from publishing photographs of nude or scantily clad women. I wonder how the Right-wing tabloids like the Sun, Star, Daily Mail and so on would cope under a Fascist dictatorship, considering that much of their content consists of photographs of nude or scantily clad women, and in the Sun, a hysterical campaign against paedophiles in which innocents were targeted and persecuted.
Informal Control of Press by Mussolini; Purchase of Newspapers by Industrialists for Fascist Regime
In other ways, however, the Fascists’ control and manipulation of the press was much more subtle. From 1922 to 1924 this was done informally. Il Duce’s Press Officer, Cesare Rossi, arranged deals in which private financiers sympathetic to the regime bought up opposition newspapers. The radical Milan newspaper, Il Secolo, was purchased for the regime by a group of industrialists headed by Borletti and Cesare Goldmann. Another newspaper, the Corriere Italiano, founded by the regime, was financed by consortium consisting of Fiat, Ilva, Terni, and the shipping magnate, Odero. This approach was discredited in the crisis following the regime’s assassination of the dissident philosopher, Matteotti, in exile Marseille. This revealed the sordid intrigue surrounding the Corriere Italiano and its companion Fascist paper, Nuovo Paese. In the unrest that followed, the headquarters of opposition newspapers were occupied by Fascist squads, and were only allowed to resume publication after submitting to the orders of the local Fascist ras.
In fact simple economic reasons meant that the party and the government could not afford to own and control all the Italian newspapers and magazines. The most important Italian papers thus remained in the hands of the private owners and industrialists, who held them long before the Fascist seizure of power. These proprietors continued to use them to influence the government’s economic policy and secure favours from the regime.
Pre-Fascist Staff Retained under Fascism
There was also some continuity with the pre-Fascist press, in that the regime permitted newspapers and magazines to retain their previous, non-Fascist staff, provided they did not produce material criticising the regime or its policies. Indeed, Mussolini appears to have intended to present some degree of political pluralism. He allowed the trade union newspaper, Il Lavoro, to resume publication in Genoa after it had been closed down. Il Lavoro was the paper of a group of CGL leaders that had capitulated to the regime, and continued to employ a number of well-known opponents of the regime. Mussolini appears to have kept it going in order to appeal, unsuccessfully, to the working class.
Press Office as Institution Common to Thatcher’s Britain and Fascist Italy
While the control of the press by the Italian Fascists was extreme, there is some comparison to the situation in today’s early 21st century Britain. Following Mrs. Thatcher and Bernard Ingham, subsequent British administrations have employed a Press Office like Mussolini and Cesare Rossi. Favourable coverage by the press has been seen as vitally important. From Blair onwards, the government has been sensitive to projecting a positive image through press barons such as Rupert Murdoch and Paul Dacre of the Mail. These industrialists have similarly been active, like the right-wing press baron Alfred Hugenberg in Weimar Germany, to build up massive media empires presenting their view of current events with an eye to influencing government policy. One former member of Blair’s cabinet said that Murdoch was a quiet presence at all the premier’s cabinet meetings, meaning that Blair was constantly concerned what Murdoch’s reaction to his policies would be.
Grant of Newspapers and Broadcasters by British Governments to their Supporters
Like Mussolini, Mrs Thatcher and subsequent prime ministers also have been active to ensure that particularly important newspapers were owned and acquired only by their supporters. Mrs. Thatcher made sure that the Times and other newspapers were bought by Rupert Murdoch, rather than the left-wing, and corrupt, Robert Maxwell. Blair and his cronies also waved through the acquisition and merger of various satellite firms by Murdoch despite concerns that this set up a dangerous monopoly, concerns that were also raised when Richard Desmond, the owner of the Express, purchased Channel 5. Mrs. Thatcher also acted to support the press barons in their destruction of the print unions, when the press finally moved out of Fleet Street after centuries of occupation.
‘Death on the Rock’ and Thatcher’s Closure of London Weekend Television
Equally significantly, Thatcher acted to close down a TV company that did not follow her line on the killing of a group of IRA terrorists in Gibraltar. According to Private Eye, the Prime Minister was angered by the World in Action documentary, Death on the Rock. The IRA squad in question had travelled to Gibraltar in preparation for an attack on the British army there. The documentary presented evidence that the security services had had the squad under surveillance the whole time they were preparing for their attack. It stated that there had been numerous occasions where the terrorists could have been stopped and arrested without, or with minimal bloodshed. This was not done, and the entire squad was shot dead in what appeared to be an extra-judicial killing. In short, rather than straightforwardly protecting the servicemen and women stationed on the Rock, the SAS had acted as a Death Squad. Lady Olga Maitland said as much a few years later in her biography of Thatcher, when she declared that the purpose of the exercise was to send a sharp message to the IRA.
This is a strong and highly contentious claim. Now the IRA and the other terrorist groups in Ulster were responsible for acts of horrific violence against innocent civilians and members of the security services that left hundreds killed or mutilated, and showed little remorse or compassion for their victims. Most Brits supported the armed services in their campaign against them. There is, however, a line in such military campaigns that cannot be crossed by a democratic regime governed by human rights. This is what prevents nations with a proud democratic tradition, like Britain, from descending into arbitrary government and gun law like the South American Right-wing dictatorships. World in Action argued that this line had been crossed. World in Action was produced by London Weekend Television, which as a result lost its broadcasting license. This was granted instead to their competitors, Carlton, whom Thatcher obviously felt could be relied on to produce more positive coverage.
Conclusion: Increased Government Control of Media and Decreasing Political and Social Freedom in Post-Thatcher Britain
The result is that the freedom of the press in contemporary Britain is far more fragile than it appears. Mussolini was unsuccessful in gaining absolute control of the press, but was also concerned to present the semblance of pluralism. Press diversity in contemporary Britain is also coming under increasing pressure. Newspapers and magazines are increasingly owned by a very few proprietors, who see to it that their monopolies are protected and expanded by the governments of the day. In return, they support a Right-wing agenda that demands further privatisation, the suppression of working class political organisations and the curtailment of welfare benefits and the eventual dismantlement of the welfare state. Finally, broadcasters that present evidence of flagrant government violations of human rights will be penalised and closed down. Perhaps the difference is that in Mussolini’s Italy, it was a case of private industrialists aiding an extreme Right-wing state. In post-Thatcher Britain, it’s an extreme Right-wing state aiding its industrialists. The gap between freedom and tyranny is increasingly a fine one.
Sources
‘Press’, in Philip V. Cannistraro, ed., Historical Dictionary of Fascist Italy (Westport Connecticut, Greenwood Press 1o9i82) 437-40.
Adrian Lyttelton, The Seizure of Power: Fascism in Italy 1919-1929, 2nd Edition (London: Weidenfeld and Nicolson 1987) 394-400.
Colin Richmond, ‘Propaganda in the Wars of the Rose’, History Today, July 1992, 42:12-18.
‘Toadying the Line’, reviews of Margaret Thatcher: The First Ten Years, Lady Olga Maitland (Sidgwick & Jackson); Margaret Thatcher: The Woman Within, Andrew Thomson (W.H. Allen), in Francis Wheen, ed., Lord Gnome’s Literary Companion (London: Verso 1994) 224-5.