Robots at the Philippe Plein Fashion Show in Milan

And Courtney Love, always assuming that she isn’t an android, of course.

I’ve got zero interest in fashion, but this is interesting as it’s stuff of Science Fiction today. I found this video of a fashion show in Milan for the designer Philippe Plein. This was based very much around robots. As you can see, Courtney Love and the models don’t come down a catwalk, but instead move along a conveyor. The music is provided by the German robot heavy metal band, Compressorhead, as well as a recording of Kraftwerk’s The Model, appropriately enough. Kraftwerk saw themselves as engineers of sound, and have performed with robots on stage themselves, or rather, with robotic versions of themselves, as well as cultivating a very robotic image themselves personally. A few years ago one of them published his autobiography, entitled I Was a Cyborg. As well as the robots of Compressorhead, there are big industrial robots moving about the stage filming the proceedings.

The Italian Futurists of the early 20th century would have really dug all of this. They were a militant artistic movement which celebrated war, masculinity, the new machine age and the speed of modern mass communication, like cinema newsreels, newspapers and radio. Their founder, the poet Marinetti, celebrated the motor car as ‘more beautiful than the Battle of the Samothrace’ in his Founding and Manifesto of Futurism, and declared that his movement ‘looked for the union of man and machine’. They dreamed of creating a world of biomechanical toys, designed ‘noise machines’ to be used in their musical concerts, and wrote pieces like The Agony of the Machine. One of their plays was about the love of locomotive for its driver. Plein’s fashion show clearly isn’t about aggressive masculinity, but feminine style. Nevertheless, the performance by the machines does take part in the spirit of Futurism as the art of the modern, industrial, machine age.

This fascinates me, as I think that there is room for the use of robots in serious art. Indeed, a feel that artists, musicians and choreographers have made all too little use of these devices in their performances. I know that at a time there was a vogue for people performing dances using forklift trucks to music. Many of these used to appear on children’s programmes, like the awesome Vision On. But this also shows that the artistic potential offered by machines really isn’t taken that seriously. These were amusing diversions for children, rather than serious art. But the potential to use them for high art is there, as the performance art and explorer of cyborgisation, Stelarc, has shown. His performances are, however, a bit too avant-garde for most people. I think, however, that it’s possible to use robots and cybernetics in traditional artistic forms, like music, drama and dance. A little while ago I blogged about a performance of Karel Capek’s robot play, R.U.R. in Prague, by an artistic group dedicated to exploring the implications of robots, using Lego robots. There are already machines like the British Robothespian, which act as guides in science museums. It should be possible to use robots like these in more serious artistic works. The only real problem with this, however, is the cost. These robots at the moment cost tens of thousands of pounds, which makes the use of more than two of them prohibitively expensive.

While I appreciate Plein’s artistic use of robots in his show, I also found them very slightly frightening. This points to a future, perhaps only a decade or so away, in which humans share the world with increasingly sophisticated machines with a great degree of autonomy. It is no longer a wholly human world, and people have to make their way amongst these sophisticated, and physically powerful devices. I don’t believe we’ll ever see a robot revolution, like R.U.R. or The Terminator, despite the pessimistic forecasts of Kevin Warwick in his March of the Machines. But this does seem to prefigure a future in which humanity has to share the planet with its mechanical creations, who have surpassed it in physical power.

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2 Responses to “Robots at the Philippe Plein Fashion Show in Milan”

  1. Michelle Says:

    Some really interesting links Beastie, we had just been talking about the cruelty of Futurism and the contrasts with Dadaism that followed.

    • Beastrabban Says:

      Thanks, Michelle. Dadaism was, if I recall correctly, very much a reaction to the carnage of the First World War, which Tristan Tzara and the other Dadaists thought had made traditional art meaningless and absurd. The Futurists were all for war and violence, as Marinetti explicitly stated in his manifesto. The Russian poet Mayakovsky was at one stage a Futurist, but broke with them because of their violence, calling them ‘men of fists and fights’. Many of the Futurists didn’t survive the First World War, or understandably left the movement after experiencing the horror of it for real.

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